Kilpatrick Townsend


Insights: Publications Influencers, Hashtags and Disclosures: The FTC’s Response and Commercial Considerations JD Supra June 2, 2017 Written by The Federal Trade Commission (“FTC”), after reviewing Instagram posts by celebrities, athletes, and social media influencers, recently issued 90 letters reminding these influencers and marketers about the FTC's requirements that marketers clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. In this case, the FTC focused on influencers' posts on Instagram.

Insights: Publications

Influencers, Hashtags and Disclosures: The FTC’s Response and Commercial Considerations

JD Supra

June 2, 2017

Written by

The Federal Trade Commission (“FTC”), after reviewing Instagram posts by celebrities, athletes, and social media influencers, recently issued 90 letters reminding these influencers and marketers about the FTC's requirements that marketers clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. In this case, the FTC focused on influencers' posts on Instagram.